These days the Internet is so prevalent that we barely give it a second thought. The World Wide Web is such a huge part of our lives that if you’re serious about marketing your business today, you must have an Internet presence leverages all that today’s Web has to offer. In many people’s minds you don’t exist if you’re not on the Internet. That statement is becoming truer each day. You may think your current Web presence is sufficient but unless you are keeping your content and marketing methods up to date you are wasting resources and opportunities.
You may think a traditional Web site is sufficient, but it must incorporate Web 2.0 tools and platforms and used in conjunction with available marketing tools. In the early days of taking businesses online, using a basic Web site and email was acceptable and often enough to draw in prospective clients and customers. But today the average customer surfing the Web is savvy and can spot a static site a mile away. Your site has to be an extension of your brand, easy to navigate, and readily found.
Web 2.0 refers to using the Internet to facilitate interactive information and data sharing. Social networking and blogs go a long way to attract and keep customers coming back to your online services. These Web applications that do more then just serve up static data offer you new ways to market and communicate with your clients. Today’s Web sites make changing content fast and easy. The approach of giving control of your Web content to non-technical staff makes sense and saves money.
Not only will embracing Web 2.0 encourage clients and customers to get a sense of who you are and what you do, it will invite prospects. The more you can draw them in, the more likely you are to make a sale. In addition, you are more likely to have those new customers spread the word to others.