Retailers See Strong Holidays For CE

Retailers are more optimistic about this holiday season than any year since the pre-recession 2007, with consumer electronics expected as both the most discounted and top-performing product.

That’s according to a survey released this week by BDO USA, which expected a 3.7 percent increase in holiday comparable store sales.

“While we haven’t returned to pre-recession levels of optimism, retailers are gearing up for what looks to be a promising holiday season,”Doug Hart, partner in the Retail and Consumer Product Practice at BDO USA, LLP, said in a statement. “Still, consumers have more choices than ever, and retailers are looking to avoid showrooming by curating a mix of exclusive and top-selling products to get consumers in their door or on their site.”

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