Time to Adjust PC Merchandising
If PCs - desktops and notebooks - are still taking up precious space on your sales floor, it might be time to replace them with more popular computing devices.
First-quarter PC shipments in the U.S. sank about 11 percent (roughly 14 million shipping worldwide), representing the biggest drop in 20 years, according to several research firms. Sales are expected to remain flat or drop slightly this year and won't improve in the future, as consumers continue to adopt tablets and, to some extent, ultrabooks, hybrids and touch-screen notebooks, CEA analysts Shawn DuBravac and Jack Cutts noted in their presentation, "Tablets vs. PC Update", as part of the CEA Research Summit at CE Week in New York City.
PCs won't completely disappear since people primarily use their tablets to consume content, not create it. But you can expect the desktop market to continue to shrink as lighter and thinner notebooks hit the shelves.