Rockford Corporation and Helix Partner With Sound WarehouseOctober 18, 2012 By Cara Gavin
Rockford Corporation and their European partner Helix announced that they have partnerd with Utah-based retailer Sound Warehouse to carry the Espirit and Precision lines in its storefronts in Salt Lake City, Ogden, and Orem. The partnership will be effective immediatley.
Dan McLeod, Rockford Corporation director of sales, said, "We are excited to be partnering with our long-time retail associate Sound Warehouse." The Rockford Corporation is excited to launch Brax and Helix in their market.
Sound Warehouse has been a leader in the Utah mobile audio and video market since 1979 and has embraced the technology of mobile AV with full-sized navigation/entertainment systems, satellite radio, and high definition AM/FM radio.
Dean Magnesen, Sound Warehouse owner, said the company "has partnered with Helix/Brax in a search to increase our higher end product sales and open a larger portal into the sales and installation of our products into Asian and European vehicles." He believes that "...together, [the two corporations can] make the Helix/Brax product line the premier 'higher end' product' line in our market."