Rockford Corp. to Distribute Blaupunkt
Rockford Corp. announced this week that it has reached a deal for exclusive distribution rights for the Blaupunkt brand in North America.
The deal covers the car accessory and headphone categories. In addition, the two companies will service the global OEM market.
The first product will become available either late in the third quarter or in the fourth quarter of this year.
“We are excited about this opportunity with Blaupunkt,” Bill Jackson, CEO and president of Rockford Corporation, said as part of the announcement. “Although the brand has been fairly quiet over the past couple years in North America, it is a brand that is clearly identified with quality, performance, and a strong brand recognition.”