Roku Licensing Technology For Roku TV

Roku, one of the biggest winners of the streaming media era, is making the leap into a full-on TV.

The company announced Sunday night at International CES that it will “license the new reference design platform and software stack to manufacturers,” and that the first partners are TCL and Hisense.

“Consumers will enjoy the ease and satisfaction of Roku TV while manufacturers leverage our design specifications, content relationships and software expertise. At the same time the content community will gain additional distribution and revenues through an already popular and trusted streaming platform – now in the TV,” Roku Chief Executive Officer Anthony Wood said in a statement.

“I’m very excited about our partnerships with TV manufacturers and the first Roku TV models planned for release this fall from TCL and Hisense.”

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