Routing Customers Through Wireless Options
Setting up a wireless Wi-Fi router is about as much fun as chewing tin foil. But, like it or not, these devices are essential to a home entertainment system and customers need to understand how they work—and how they don’t work—in certain scenarios.
Not just for computers any longer, wireless routers connect everything from the family iPad to game consoles and smart TVs to the Web. Consumers expect to access online services like Netflix, Hulu and Pandora from every room in the house. Routers are responsible for handling the traffic. But if they aren’t set up properly, video streams will stall and neighbors may take a free ride on a customer’s network. Or worse.
Customers need to understand what they are buying and sales associates need to set expectations by educating buyers.