Russound Launches XStream Platform, Marketing Campaign
Russound this week announced the arrival of its XStream X1 Professional Wireless Audio Expansion Platform, as well as a marketing campaign for it.
The product itself consists of a trio of separate components: the X1-TX8 4 Zone Multi-channel Wireless Transmitter, the X1-RX2 Wireless Line-level Audio Receiver, and the X1-RX220 Wireless Audio Receiver Amplifier.
“The goal with X1 is to provide installers with a truly compromise-free wireless multi-zone audio solution that provides flexibility and, most importantly, audio quality of a wired system, just without the wires,” Charlie Porritt, CEO of Russound, said as part of the announcement. “The X1 platform and the X5 Streaming Controller Amplifier, debuted at CEDIA EXPO 2013, are the makings of a new wireless audio standard in custom. The combination of both XStream platforms introduces the best of a wired and wireless music distribution platform like no other on the market, and this is just the beginning.”
The company also announced a new “XStream Performance” marketing campaign, which will include the XStream X5 Tour, as well as a new website, social media pages and even an e-book.
“Russound is designing a comprehensive campaign to emphasize the importance of exceptional performance and audiophile-quality sound for custom wireless audio products,” Porritt said in a statement. “XStream Performance will showcase the features and benefits of this versatile family of wireless products to end-users while also providing a platform to help distributors and dealers promote and sell it.”