Samsung at CES: One Screen is Not Enough
Samsung Electronics president Boo-Keun Yoon
Tim Baxter, with a model in the LED F8000 series
Samsung Electronics, at its pre-CES press event Monday, displayed a bevy of new products that showed how it plans to follow through in 2013 on its philosophy of offering multiple choices in several form factors in response to the desires of content-craving, screen-hopping U.S. consumers. It also announced 2013 OLED and Ultra HD model feature details.
“People want more screens and convenience in devices,” said Samsung Electronics president Boo-Keun Yoon. “They need easier ways to find and enjoy content. And 80 percent of consumers want TVs that can be updated with the latest features.”
So the company will market more devices to complement its Smart TV lines, and said it will deploy improved interface solutions that Samsung Electronics America president Tim Baxter said are designed for “harnessing the full power of those TVs.” He noted that Samsung shipped 66 million connected devices in the third quarter of 2012, “40 percent ahead of our nearest competitors.”