He was referring to the show-wide trend of connected TV, HDTVs which arrive fully-integrated with the internet. Samsung announced its interactive TV partnership with Yahoo, which has designed a "Yahoo Widget Engine" which basically turns a TV into a giant laptop with the remote control playing the part of a mouse. Samsung demo'd the widget feature on a sparkling new giant LED screen, the Luxia LED 7000, which it billed as a eco-friendly, "fully-interactive HDTV web-based TV experience."
The company's new flagship Blu-ray player, the BD-P4600, was showing off it's potential for connectivity as well, arriving WiFi ready and set to channel both Netflix and Pandora.
Baxter says Americans dream of a home entertainment experience where all their gadgets will work together seamlessly and wirelessly. He said Samsung is working hard on a universal user interface which will offer similar menus and commands on every product. Some of that uniform simplicity is already appearing in the company's camcorder, camera, and cellphone products, which are all sporting touch screens, most with haptic feedback (the touch-sensation vibrations which Samsung calls "emotional.")
"This is the year we use our leadership mantle," said Baxter. "People are investing in family and home entertainment."
