Samsung over the weekend launched a new advertising campaign, called "“The Next Big Thing is Already Here,” focusing on the Galaxy S II smartphone and taking some shots at the rival iPhone.
The first ad poked fun at Apple fans camping out outside Apple stores for the new iPhone.
“Samsung is committed to bringing consumers the most innovative, feature-rich products on the market today,” Dale Sohn, president of Samsung Mobile, said as part of the announcement.
“The Galaxy S II has already shown its leadership and success through tremendous reviews and sales. We’re excited for the opportunity to educate as many consumers as possible about why the Samsung Galaxy S II is the preferred choice for smartphone owners.”
