Samsung Launches Appliance Marketing Campaign

Samsung this week launched what it calls its largest integrated marketing campaign to date for its appliance products. Featuring Samsung’s Chef Collection, the campaign consists of six television spots and, the company said, “asserts Samsung’s leadership position and underscores its focus on delivering products that answer consumer needs while enhancing their passions for entertaining, cooking and maintaining beautiful homes.”

The campaign will also feature print and online components.

“We are spotlighting new product heroes in the refrigeration, cooking, dish and laundry categories, with an emphasis on our new Samsung Chef Collection line,” Kevin Dexter, senior vice president of home appliances, Samsung Electronics America, said as part of the announcement.

“The creative is both sophisticated and light-hearted, showing how our unique category innovations and industry-leading technology allow consumers to pursue their passions.”

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