Samsung Launches Pop-Up Store Solution at NRF’s BIG Show 2018
Pop-up shops are nothing new to the retail space. We’ve covered at length the work of startup Appear Here, which aims to break the retail mold with their pop-up solution for brands, retailers, and anyone interested in the pop-up concept. It’s no surprise then that the pop-up concept is making a splash at the National Retail Federation’s BIG Show this week in New York City.
What is interesting, though, is that the latest pop-up announcement comes from Samsung, a company that we just spent some time with on the other coast at CES 2018. Samsung, which likely has a much different looking presence at NRF’s show, announced the official launch of its Samsung Connected Spaces solution. Unveiled last summer, the concept is described as a pop-up store solution that gives brick-and-mortar retailers “a platform to create a Pop-Up store infused with data collection and analysis capabilities.”
In a statement, Samsung explained that the IoT-ready solution will give retailers access to in-store data including customer traffic, dwell time, and demographics (age and gender), and can be measured for specific times and areas in a store. This data, they said, can enable the retailer to make “smarter business decisions” around how to interact with shoppers in real-time and offer insight on creating a more engaging customer experience.
“Bringing digital best practices to in-store environments enables retailers to shed light on data darkness and create a model for smarter business decisions,” Ian Son, Senior Vice President, Mobile B2B division, Samsung Electronics America, said in the statement.
The Pop-Up solution uses Samsung’s Nexshop software, which is a cloud-based platform that integrates IP cameras and Samsung mobile devices to enable “real-time behavioral sensing.” The solution is available in collaboration with Barrows, a retail shopper conversion specialist, and includes pop-up shop elements like ideation, location scouting, logistics, and fulfillment.
Dealerscope reached out to Samsung for clarification on whether the pop-up store concept would be something retailers can use in their store or as an actual off-site pop-up experience. Turns out, both cases will be true. Samsung will be able to deploy the technology in a retailers store to provide deeper analytics on their current retail presence, or the retailer can work with Samsung to create a pop-up experience where they will have access to those same analytics and they'll be able to test out different retail concepts a la the pop-up method.