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Samsung's Best Buy Plan: 500 Stores, Featuring Curved TVs, Shape System

May 5, 2014 By Stephen Silver
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Samsung, along with Sony, announced the upcoming addition of mini-stores to Best Buy locations.

The Samsung stores will be in 500 Best Buy locations, Samsung said. They will showcase Samsung's HDTV line, including the new Curved Ultra HD model, as well as the Samsung Shape Wireless Audio Multiroom System.

Like Sony, the Samsung mini-stores will be staffed by Best Buy employees, trained by Samsung.

“With our spectacular new Curved UHD TVs, Samsung is setting new standards in innovation and developing the ultimate immersive viewing experience for people passionate about entertainment,”  Tim Baxter, President of Samsung Electronics America, said as part of the announcement.

 “Consumer awareness and purchase intent for UHD technology is increasing steadily and the Samsung Entertainment Experience at Best Buy provides consumers with the opportunity to learn more and get an in-depth look at how this breathtaking new technology can change their viewing experience at home.

 

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