Sears Marketing VP on Recession StrategySeptember 16, 2009
Richard Gerstein, the parent company's senior vice president of marketing, spoke with Advertising Age this week and discussed the retailer's plans during the recession, which have included the "Life. Well Spent" campaign, including emphasis on the new "Sears Blue Crew." There have been some good results; Sears' appliance division, he said, has gained market share for four consecutive quarters, after declining for 27 straight quarters.
Click here for the full interview with AdAge.