There's been a lot of talk lately about the female demographic. The CE business may have been considered a man's world in the past, but as this archaic notion is challenged, retailers and manufacturers are waking up to this brand of consumer. Some retailers are already well-attuned to the idea, creating showrooms and environments that appeal to women (and plenty of men, too).
But there are other changes to make in the retail environment that will help dealers appeal to what women want, or don't want. This month, Dealerscope spoke with Jen Drechsler, co-director of brand consulting for Just Ask A Woman, a consumer marketing consultant group that specializes in women consumers. She's worked with retailers such as Saks 5th Avenue, Toys-R-Us and most recently, Best Buy. Drechsler advised Best Buy on its Concentricity Store project, in which the retailer is experimenting with store redesign in order to attract new customers.-David Dritsas
There's a lot of talk about the female demographic, but is it really all that different than the male demographic?