Sennheiser Teams With Azione

Sennheiser has announced a new partnership with buying group Azione Unlimited, giving Azione’s network access to the entire line of Sennheiser’s consumer products.

“Azione is a formidable buying group with a proven track record, and Sennheiser is very pleased to be counted among its exclusive group of high-end manufacturer partners,” Rocco L. Zeppetella, consumer division channel manager for Sennheiser, said as part of the announcement. “This partnership helps extend our customer base among those who share Sennheiser’s values and the Pursuit of Perfect Sound.”

“Azione dealers have very enthusiastically embraced the Sennheiser membership into the organization,” Azione founder Richard Glikes said as part of the announcement. “As soon as we announced it, dealers immediately began placing orders. Sennheiser is a leader in the category and we are ecstatic to help them and our dealers do more business.”

Sennheiser described the HD 600, HD 650, HD 700, HD 800 audiophile models, as well as its IE 800 in-ear model, as ones that have “drawn interest” among Azione’s network.

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