Sharp Moves LED Models From MAP to UPP
Sharp told retailers Friday morning that it moving six HDTV models from MAP (Minimum Advertised Price) to UPP (Unilateral Pricing Policy.)
The change now means all of Sharp's 4K models, as well as the Q and Q+ lines, are under UPP. Some of the higher-end models were UPP already, Sharp said.
"“As Sharp continues to review and develop its pricing policies to ensure that they meet goals of strengthening the Sharp brand image and providing retailers with consistent profitability we have decided to move six more of our large screen LED TVs from MAP to UPP pricing," the company said in a statement. "Effective today all of our Q, Q+ and 4K series are UPP.”