Sharp Focuses on Large and Smart TVs
Sharp is continuing its drive for leadership in big-screen TVs with the introduction of a an 80-inch AQUOS LED TV, the industry’s first 3D LED TV in that size class, executives said during their press conference at 2012 CES. They also showcased Sharp’s 4K LED TV; the AQUOS Board, an 80-inch touch screen, interactive display; the Freestyle line of portable TVs, a 3D projector, and new Blu-ray players.
The full HD 1080p 80-inch LC-80LE844U features Sharp’s Quattron technology, full array LED backlighting, 240Hz, built-in WiFi and access to popular apps such as Netflix, Hulu, Facebook, CinemaNow and YouTube through the new SmartCentral user interface.
Sharp also announced the launch of its full line of 2012 AQUOS LED TVs, ranging in sizes from 32- to 80-inch. More than 20 models of those models have screen sizes of 60-inches or larger, with many featuring 3D.A good share of the large-screen models have built-in WiFi, and all 60-inch and above class models will feature SmartCentral.
All AQUOS Quattron models also feature Sharp’s new Quad Pixel Plus II, designed to produce more detail and smoother lines and color transitions, executives said. The 9 Series features full array LED backlighting with local. Sharp executives said the AQUOS LED TVs meet ENERGY STARTM standard version 5.3 and all Sharp 60-inch and over class LED TVs average less than $22 of electricity per year.
The TVs are scheduled for a February-April release. MSRPs range from $1,699 to $3,299 for the 6/5 Series, $2,699 to $3,599 for the the 7 Series, $3,199 to $6,499 for the 8 Series. No price was set for the 9 Series, which will have a summer release.
Sharp’s ICC-4K LED TV is designed to provides four times 1080p Resolution for a much higher picture quality, which ICC (Integrated Cognitive Creation Technology, presents an ultra-clear picture and up-scales from HD to 4K.