Smartphones Have Highest "Near-Term Purchase Intent" of All Connected Devices
Of U.S. adults with Internet access, 71 percent own a smartphone, 83 percent plan to purchase a smartphone in the future, and 42 percent plan to do so in the next year. Smartphones, in fact, have the highest "near-term purchase intent" of any connected device category available.
That's according to new data, a tracking study called "Smartphones: Consumer Behavioral Trends," released this week by the Consumer Electronics Association.
“The average smartphone is only a year old, which indicates a frequent replacement cycle for these devices,” said Kevin Tillmann, senior research analyst, CEA, said as part of the announcement.