Sony CEO Keeps Focus
When Karou Hirai was named Sony CEO last year, he vowed to focus on four things: digital imaging, gaming, mobile and turning around the company's TV business. It was clear during Sony's 2013 CES press conference Monday that Hirai is sticking to his strategy.
The focus on key products and technologies - 4K TVs and camcorders, connected cameras, a "super" smartphone, universal connectivity - was apparent by the lack of movie and music stars former CEO Howard Stringer liked to roll out in the past.
"We really wanted to show everyone the product as opposed to other things," said Phil Molyneux, Sony's president and COO. "It was about the beauty of 4K TVs, our advancements in digital imaging, and the simplicity of Sony One-touch."