Sony Announces 4K TV and Other Products

An action cam, tablet and compact camera also debuted

Sony today announced the launch of four new products, including an 84-inch 4K TV, the Action Cam camcorder, the NEX-5R mirrorless camera and the latest version of the Xperia tablet.

The XBR-84X900 LCD is Sony’s first 4K (3840 x 2160) TV and will be showcased at about 10 Sony Stores starting Sept. 6 with distribution through those stores as well as select retailers and custom installers sometime in December. Price has not been set.

The Full HD set features passive 3D, the 4K X-Reality PRO picture engine, and a 10 unit speaker system for 5.1 surround sound. The side speakers are detachable to allow users to connect to an existing home theater system. The Internet-connected set also provides full network connectivity and built-in Wi-Fi.

Sony’s entry into the adventure camcorder market, the Action Cam (HDR-AS10), films in Full HD and weighs in at 3 ounces, with the rechargeable battery. It ships with adhesive mounts and a ruggedized waterproof that features a universal tripod mount. The AS10 has an MSRP of $199, while the AS15, a Wi-Fi version, is priced at $269. Both ship late September and include Sony’s SteadyShot image stabilization and an ultra-wide angle Carl Zeiss Tessar lens.

The camera also features expandable memory with a Memory Stick Micro and Micro SD/SDHC card slot, a built-in stereo microphone, and an HDMI output. A full suite of mounting accessories are available.

Hoping to close the features gap between heavier DSLRs and lighter-weight mirrorless cameras, Sony’s NEX-5R compact system camera features Wi-Fi, a 16.1 megapixel Exmore APS HD CMOS sensor, which the company says is identical in size to sensors found in traditional DSLRs, and a BIONZ processor for detailed still images and Full HD videos in a variety of lighting conditions. It also has Sony’s “Fast Hybrid AF” autofocus technology and a flip LCD touch-screen. The camera kit includes an 18-55mm zoom lens and ships the second week of October at an MSRP of $749. The body has an MSRP of $649 and ships during the third week of that month. A suite of sharing and editing apps, as well as firmware updates, will also be available.

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  • don bendell

    Awesome Sony!!! So much for rumors of exiting TV business. Take note LG and Sharp, did you see they did not have to distribute to Amazon or other bottom feeders to product launch? Allowing the people who know how to sell builds product awareness and sales volume.

    Best part it will be SURE price protected, MARGIN!!!!!!