Sony Electronics Retains Concentrix

Sony Electronics has retained the services of Concentrix, in order to manage e-commerce sales on Sony.com, Concentrix announced this week.

Concentrix is a wholly-owned subsidiary of Synnex Corp.

“We chose Concentrix to manage our sales program not only because of its ability to deliver a premium brand experience, but also due to Concentrix’ capability to adopt the Sony culture and environment throughout its business, creating a transparent Sony experience to our customers,” Betsy McCann, Director, eCommerce Contact Center Operations of Sony Electronics, said in a statement.

“Overall, Concentrix’ strong sales culture and ability to provide creative ways to grow our business is a strong indicator that our collaboration continues to grow with mutual success.”

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