Sony Electronics, Sony Pictures Home Entertainment and Best Buy Collaborate on 4K Promotion

Sony Electronics, Sony Pictures Home Entertainment and Best Buy have come together alongside National CineMedia to launch a 4K entertainment cross-promotion. The promotion will run from August 15 to September 25 and it will feature a 30-second spot with outtakes from The Amazing Spider-Man 2 which will highlight the benefits of watching films in 4K on Sony’s 4K Ultra HD TVs.

Mike Fasulo, President and COO, Sony Electronics, said in a press release:

“4K entertainment provides a much more immersive viewing experience, with amazing clarity and quality, and only Sony can deliver this in the cinema and at home. Sony is proud to join with Sony Pictures Home Entertainment and Best Buy in conveying this message to consumers everywhere.”

The collaboration hopes the 30-second spot will entice consumers to stop by one of the select 350 Best Buy locations in the U.S. for a 4K Ultra HD demonstration.

Hubert Joly, Best Buy president and CEO, said in the press release:

“4K ultra high definition televisions represent a meaningful improvement in the home theater category. That is why we are pleased to offer consumers the Sony Experience at Best Buy, allowing them to see for themselves how impressive this technology truly is.”

The 4K spot will also be shown on mobile devices through the NCM Digital.

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