Sony’s Fall Video, Audio Intros Center on 4K, Hi-Res AudioSeptember 4, 2013 By Nancy Klosek
At the ecosystem’s center, on the video side, is 4K Ultra HD technology, and Molyneux said Sony had just gone live, as promised, with its Video Unlimited 4K Download Service, devised to support hardware intros with native 4K content. Seventy full-length HTD feature films and TV shows are now available, and he said that figure should exceed 100 titles by year’s end. They play on the FMP-X1 Ultra HD Media Player ($699, but $499 if bought with a Sony 4K TV), which will sell with 10 preloaded 4K bonus titles.
In 4K TVs, Sony has expanded its offerings with 55- and 65-inch models whose aggressive $3,499 and $4,999 respective price-points are made possible because they are designed without built-in speakers. The XBR-55X850A and -65X850A are available for pre-order at Sony stores now, he said, and the company is offering zero-percent financing for a limited period.
Molyneux said that the new sets as well as all current Sony 4K models will support the just-announced HDMI 2.0 standard, when it’s available, via a firmware upgrade accessible through the Internet, “so that consumers can buy into Sony with confidence we’ll take care of them,” he added.
Sony is also planning to market in October at $3,999 a 65-inch curved TV, Model KDL-65S990A, that is not OLED; rather, it is being touted at the world’s first curved-screen LED LCD TV.
Among Sony’s full-frame camera intros is the Alpha a3000 ($399) and Alpha NEX-ST ($700), which has Wi-Fi and NFC compatibility. The Action Cam HDR-AS30V, also outfitted with NFC and Wi-Fi ($299; October), will work with a companion wearable live remote to be available in December. It is said to be 25 percent lighter than the nearest competitive model.
Being marketed with an eye toward the musician demographic is the HDR-MV1 ($299), which combines linear PCM audio recording, digital imaging and Full HD video recording in a small-footprint device that has Wi-Fi and NFC functionality; a smartphone can serve as a remote for the camera.