Reflecting on the Circuit City Chapter 11 filing, Glasgow commented that he was hopeful the retailer would emerge from bankruptcy, adding that Sony “has been through several retail bankruptcies” and had wanted to support the dealer but “took precautions” to protect itself. Vandenbree said that the chain offered a unique value equation to the marketplace. Its focus on buying online and store pickup offline had garnered “good consumer reaction,” he remarked, “and they pushed their TV assortments very hard. Their new concept stores were a good foray into the future of electronics. But they had trouble operationally – a lot of real estate in the wrong places.”
Sony, said Glasgow, would continue to put resources toward product innovation, with a continued focus on TV applications of OLED technology. “We are working hard on the next generation in screen size and performance, and on OLED’s benefits as an energy-saving product. It is a massive R&D effort in Sony.”
On the “green” front, he said Sony had extended its recycling initiative to 170 locations and had collected over 14 million pounds of electronic waste since its initiation in August 2007. “With the DTV transition upcoming, people will need to get rid of their TVs,” he said, commenting that Sony is hopeful for passage of national recycling legislation.
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