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Sony Will Keep 4K Name

October 19, 2012 By Stephen Silver
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A day after the Consumer Electronics Association announced that 4K TVs will be known as "Ultra High Definition," Sony announced its intention to continue using the 4K designation.

"Sony lauds the CEA’s efforts to come up with a common language to describe the next generation high-definition technology," Sony spokeswoman Elizabeth Boukis told Dealerscope in an email. "However, to ensure clarity for consumers and delineate between today’s and tomorrow’s technology, Sony will continue to use the 4K moniker for its products and will market its future products as 4K ultra high-definition (4K UHD).

Sony introduced its first 4K-designated products last fall and has ramped up its use of them since.



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