Sony’s New RX Series Flagship: RX10 IV
Hot on the heels of the introduction at the recent IFA 2017 show in Berlin of its smallest RX Series model - the tiny RX0 (Zero) action camera, Sony on Tuesday unveiled globally what Tsutomu (Tom) Hamaguchi, senior general manager, DSC and CAM business, Digital Imaging Group, for Sony Imaging Products and Solutions, called “the biggest of the RX Series:” the new flagship Cyber-shot Model RX10 IV.
To be available in October at $1,699.99, the all-in-one Mark IV is designed for single-handed operation, weighs about two pounds, and is engineered to provide its target audience of high-speed-subject photographers with an array of capabilities along with a world’s first feature, according to Sony – that, being the world’s fastest AF speed (0.03 sec.) among fixed-lens digital cameras featuring a 1.0 type sensor (the 20.1MP Exmor RS1.0-type stacked CMOS sensor with DRAMM). It also features 315 focal-plane phase detection AF points (approximately 65 percent of the frame) and a Zeiss Vario-Sonnar T 24-600mm large-aperture high-magnification lens.
Furthermore, it can provide continuous shooting at up to 24 frames per second (with AF/AE tracking), anti-distortion shooting up to 1/32000 sec., and can record 4K 24P/30P video with high-speed Hybrid AF tracking.
In the run-up to the Mark IV’s unveiling, Hamaguchi spoke about the earlier introduced $699 3.9-ounce RX0 camera. He said that Sony’s expanding lineup of premium compact cameras would help to revitalize the industry’s premium compact category as a whole.
After screening a video showing the RX0’s versatility of placement (i.e., embedded inside a ball or into the floor – all possible due to its rigid body and diminutive size), he then demonstrated its toughness – a demo that included dropping the waterproof camera into a glass of water (and letting it sit there). Sony also claims it’s shockproof-rated for a drop of 6.5 feet and crashproof up to 440 pounds of force.