Sony’s Newest Interchangeable-Lens Camera: the Alpha 7R III
Sony Electronics has added a new full-frame mirrorless interchangeable-lens camera to its Alpha line: the Alpha 7R III. Available for preorder now and shipping at the end of November at $3,200, it features a high-resolution full-frame 42.4 MP back-illuminated Exmor R CMOS image sensor. It offers silent shooting capability at 10 frames per second, and further boasts an improved battery (Z Series) that the company says will last 2.2 times longer on a charge than batteries on earlier models.
“This camera offers a new standard for combining quality and speed,” said Neal Manowitz, vice president of digital imaging. Its additional capabilities which he said include extreme AF coverage (399 phase-detection AF points covering 68 percent of image area) and speed for both 4K video and stills, “exceed anything that is physically possible with a DSLR… it offers a level of customization, speed and stamina that will satisfy even the most demanding professionals.”
It is highly customizable for the professional photographer’s needs, said Sony. A unique feature that is making its debut in the Alpha line with this model is a Pixel Shift Shooting Mode, which takes advantage of 5-axis optical in-body stabilization so that photographers can create super-high-resolution composite images. Sony said this is an ideal feature for photographing architecture or any other subjects that have many intricate details and colors.
At the same time as this introduction, Sony also unwrapped the FE 24-105mm F4 G OSS standard zoom lens ($1,300; shipping also at the end of November). This lens, said Sony, is the lightest in its class at just 663g. It is said to offer enhanced corner-to-corner image quality throughout the zoom range.
The company also offered a teaser about the introduction in Summer 2018 of what it said is the long-anticipated FE 400mm F2.8 GM OSS Super Telephoto lens.