Sound United Names Peet EVP

Sound United, a division of DEI Holdings which owns the Polk, Definitive Technology and BOOM brands, today announced a new channel-based sales strategy to drive key business initiatives and enhance resources.

Effective May 1, according to the announcement, Sound United will shift “a substantial amount of resources” into the audio specialty channel by appointing current Definitive Technology Executive Vice President, Dave Peet, to the newly created role of Executive Vice President of Sound United. In this expanded role, Peet will manage products and programs to drive growth within this channel.

Peet brings more than 20 years of experience in retail CE, having worked in sales, management, training, merchandising and buying for both small and regional A/V specialists. He had served as executive vice president of Definitive since August 2007 and has also held roles as vice president of international sales, becoming vice president of sales in 2005.

Editor in chief of Dealerscope
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