SpeakerCraft highlighted several new product directions that it will focus on through 2011 and beyond, on the eve of the CEDIA Expo, which opens Thursday.
It is adding many more models in the Profile form factor to the eight Profile series in-ceiling/in-wall architectural speaker line that bowed in 2010, which will bring the design to the company’s top 45 SKUs, the majority of which will ship by the fourth quarter. The series, in addition to offering a flangeless appearance once the grille is in place, said Jeremy Burkhardt, president, has embedded neodymium magnets in the flange and, in select models, uses the company’s AIM pivoting woofer and tweeter technology. There is also an option of using a square grille where cosmetically applicable, for all in-ceiling Profile models. Prices range from $99 to several thousand dollars per pair, he added.
The new Seamless speaker range, designed for what Burkhardt characterized as “an underserved market,” was announced. The speakers are invisible under paint plaster, wallpaper and stucco, are designed for high-end installations and use Live-wall technology, developed together with Bay Audio’s Ira Friedman. The series consists of rectangular satellites and subwoofers whose entire surface moves inside the wall like a driver cone. The Model Full-range 1 was unveiled at an SRP of $800 and a complementary subwoofer, which requires external amplification, debuted at $1,200.