Smart Technologies for Smart Retailers
Strong partnerships with key vendors will become more important as CE and appliance dealers develop home networking divisions and competencies to differentiate their businesses, drive incremental sales and generate bigger profits.
In the upcoming technology section of Dealerscope's July issue, we spoke with key representatives from three companies-Intel, Cisco and Control4-that dealers with any interest in selling solid home technologies should be partnering with. These vendors, despite their ups and downs, eventually succeed in delivering new technologies and solutions that change the face of their target markets. Many of those solutions and products fit well within the business models of today's innovative CE retailers.
The companies also have solid records in supporting their authorized dealers. Once a trusted relationship is established, the companies have proven that they'll work closely with their partners to drive business. CE and appliance dealers are becoming increasingly important to them as home networking and its related solutions grow more essential to mainstream consumers. It's up to dealers, though, to make the first move.