Sponsored Article: Holiday 2013: The Year Mobile Takes Over?December 2, 2013
Numbers from research firm eMarketer indicate that m-commerce will jump 56% in 2013 from 2012, predicting that this year’s U.S. retail sales from smartphones and tablets will reach $39 billion!
Deloitte corroborates eMarketer’s mobile-heavy story with the recently revealed results of its 2013 Annual Holiday Survey of more than 5,000 consumers nationwide.
First of all, Deloitte’s research found that 60 percent of consumers now have smartphones, and of those smartphone users, nearly 7 out of 10 plan to use their phone for shopping purposes this holiday.
Deloitte asked shoppers for details on how they plan to use their smartphones this holiday season and received a multitude of responses from research to showrooming to purchasing to deal-seeking.
The majority of these shoppers will still be using their mobiles for finding store locations and comparing prices, but 31% plan to make purchases with their smartphones.
Use these strategies to make sure you’re prepared for the mobile shopper this year:
1. Get your products on eBay and Amazon
These websites already have apps with impressive followings, and if your products are on the sites, they will show up in mobile search results. In fact, according to Nielsen, eBay and Amazon claim the top two spots on the list of the most popular mobile commerce apps in the U.S. EBay’s app has been downloaded more than 162 million times, and Amazon’s 64.9 million. Chances are, building your own app would cost much more and wouldn’t get you a fraction of the traffic you’d get through these apps. Find out more about Amazon and eBay's mobile apps in this eBook.
2. Properly bid your Google Enhanced Campaigns