Sponsored Article: Holiday 2013: The Year Mobile Takes Over?
Numbers from research firm eMarketer indicate that m-commerce will jump 56% in 2013 from 2012, predicting that this year’s U.S. retail sales from smartphones and tablets will reach $39 billion!
Deloitte corroborates eMarketer’s mobile-heavy story with the recently revealed results of its 2013 Annual Holiday Survey of more than 5,000 consumers nationwide.
First of all, Deloitte’s research found that 60 percent of consumers now have smartphones, and of those smartphone users, nearly 7 out of 10 plan to use their phone for shopping purposes this holiday.
Deloitte asked shoppers for details on how they plan to use their smartphones this holiday season and received a multitude of responses from research to showrooming to purchasing to deal-seeking.
The majority of these shoppers will still be using their mobiles for finding store locations and comparing prices, but 31% plan to make purchases with their smartphones.
Use these strategies to make sure you’re prepared for the mobile shopper this year:
1. Get your products on eBay and Amazon
These websites already have apps with impressive followings, and if your products are on the sites, they will show up in mobile search results. In fact, according to Nielsen, eBay and Amazon claim the top two spots on the list of the most popular mobile commerce apps in the U.S. EBay’s app has been downloaded more than 162 million times, and Amazon’s 64.9 million. Chances are, building your own app would cost much more and wouldn’t get you a fraction of the traffic you’d get through these apps. Find out more about Amazon and eBay’s mobile apps in this eBook.
2. Properly bid your Google Enhanced Campaigns
With Enhanced Campaigns, mobile is bid as a derivative of your tablet/PC bid. Therefore, you have to be careful not to submit the same bid on all devices, as that could lead to overspending on either mobile or tablet/PC bids. Analyze performance by device and make sure you are creating device-specific ads and sitelinks.
3. Make sure your website is responsively designed
Responsively designed websites automatically detect the device being used and respond by offering the optimal viewing experience. Flexible images and fluid grids size correctly to fit the screen. With the increasing adoption of tablets and smartphones worldwide, and the continuing trend of multidevice shopping, responsive design may become standard in the future. Build a website once and it works seamlessly across thousands of screens. For users, it ensures the ideal experience on every screen.