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“We think 2013 is the year of outdoor TV,” Dixon said. The company, which tripled sales of its 55- and 65-inch SKUs during a Fall 2012 rebate promotion inaugurated immediately after CEDIA Expo, is moving through an “explosive” first-quarter sales streak in 2013, he said.
“Plasma TV has become commoditized, so retailers are embracing outdoor products,” Dixon said. “Consumers are seeing these outdoor TVs as capstones for their outdoor spaces.” And he added that they afford dealers great cross-shopping potential with high-quality outdoor products. “For dealers, it also makes attachment of outdoor speakers easy – and these sets can be sold at 2004 and 2005 plasma prices.”
The company is spotlighting its newest residential TV series, Signature, which starts at a $1,495 price for the 32-inch set, and ranges up to $6,995 for the 65-inch SKU. The line also includes 46- and 55-inch models, and is designed to resist rain, humidity, salt corrosion, dust and insects. Their internal cooling systems are designed to withstand temperatures from –40 degrees to 122 degrees Fahrenheit. They are outfitted with anti-glare screens and their wiring compartments are sealed to keep moisture out; each set is equipped with a weatherproof remote.
The SunBrite TV Pro step-up series and even the flagship Marquee range, which is direct-sunlight-viewable and designed for commercial use, are also both selling well for residential use, he said.
Dixon said that TVs with other feature sets are on the developmental docket for SunBriteTV, with details to follow.
Meanwhile, the company is planning to launch a refreshed website in mid-April, and use the new platform along with its Facebook presence to stage a “Backyard of the Year Awards” contest, encouraging consumers to send in photos of SunBriteTV installations in real outdoor settings. The contest will be designed to recognize both consumers and installers, he said.
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