Survey: Majority of VR Device Owners “Very Satisfied” with Purchase, Performance
We’ve certainly covered, and maybe even added to, the beating that virtual reality technology has taken over the past few weeks or so. But even while there appears to be some hope for the technology, given recent “improved” sales of VR products, we aren’t quite ready to do an about face on the viability of the tech in the mass market.
That doesn’t mean VR is a bad, or even dying (yet), technology. The people who buy into VR certainly love it, and now there’s data to back that claim up.
A new survey by research firm Magid (Frank N. Magid Associates) found that the majority of recent purchasers of VR devices said they are “very satisfied” with their purchases. Further, they said the technology’s performance actually exceeded their expectations.
The Magid survey found that satisfaction among recent purchasers was high across all VR device types with a majority saying they were very satisfied with their purchase. The most satisfied group of purchasers (67 percent) were those who purchased a VR headset that works with any smartphone.
“As far as recent purchasers are concerned, VR devices are being rated very highly against the Holy Trinity of value for money, ease of use and of exceeding expectations. This combination is exactly what drives positive word of mouth which is so important for the growth of emerging tech-related markets,” Mike Bloxham, SVP, global media and entertainment at Magid, said in a statement emailed to Dealerscope.
Additionally, the survey found that a majority of consumers across all device types said their VR headset provided “very good” value. The largest percentage from that group (60 percent) came from those who purchased a headset that was designed for a specific device.
Other findings from the survey included:
- 61% of purchasers reporting the device performed better than they expected
- 89% of purchasers indicated they were Satisfied or Very Satisfied
- In terms of value, 85% believed their device was Good Value
- 90% of purchasers rated their device Easy or Very Easy to use
“The industry needs to capitalize on this with a constant flow of new and engaging content and marketing that clearly communicates what VR delivers to the user,” Bloxham said. “Get that right and the next couple of years could look very bright for the sector.”
The Magid study also asked recent purchasers to identify the types of content they were consuming with their new VR devices. Perhaps surprisingly, non-gaming content (identified by 72 percent)—described as short video and TV experiences—outpaced gaming content (63 percent). Music and virtual travel experiences were also among the top VR experiences as a combined 51 percent.
“VR isn’t just for gamers anymore,” Debby Ruth, SVP, global media and entertainment at Magid, said in the statement. “Games are always going to be important to VR, but this interest in other types of VR experiences, especially music and travel, signals opportunity and potential for broader consumer engagement.”