Swizz Beatz Buys Monster Stake, Joins BoardFebruary 6, 2013 By Stephen Silver
Monster announced Thursday that recording artist and producer Swizz Beatz has purchased a stake in the company and joined its executive board.
Swizz Beatz, whose real name is Kasseem David Dean, has worked with such artists as Jay-Z, Beyonce and Kanye West, and his wife, Alicia Keys, performed at Monster's concert at International CES last month.
“The products that we have planned are revolutionary in technology, sound, and style," Head Monster Noel Lee said in a statement. "We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.”
Monster added that Swizz "will play an integral role in designing the company’s strategy and planning [and] expanding the Monster brand with partnerships across the globe."