Tablet Ownership Reaches New High

Tablet market penetration has reached a new high of 44 percent, according to the Consumer Electronics Association’s Consumer Outlook on Tablets: Adoption, Sentiment and Social Media Conversation.

The previous survey, in December of 2012, was 38 percent.

In addition, 70 percent of online consumers expect to buy a tablet in the future.

“Tablets had a strong 2013 holiday season, particularly on Black Friday, but are showing the beginning signs of market saturation,” Kevin Tillmann, senior research analyst, CEA, said as part of the announcement.

“Striking the right chord with consumers’ tablet expectations following the holiday season will be imperative to improving sales, despite slowing penetration during the past year. Consumers are looking for competitive pricing and simplicity, now that several manufacturers are in the mix.”

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