TCL Puts Name on Hollywood’s Chinese Theater
The Chinese electronics company TCL has put its name on one of Hollywood’s most iconic spots: The Chinese Theater on Hollywood Boulevard.
According to the Los Angeles Times, TCL has spent more than $5 million on naming rights for the former Grauman’s Chinese Theatre, which is frequently the site of high-profile movie premieres.
The theater isn’t the only one in Hollywood with a CE industry-related name. The theater that hosts the Academy Awards was formerly known as the Kodak, but is now called the Dolby Theater.