Tech Gifts Dominate Top Searches on Amazon Heading into Holidays
With the Thanksgiving holiday shopping weekend right around the corner, consumer electronics retailers already have their stock rooms and show floors packed with potential tech gifts. But how well did your buyer’s do this year while gearing up for this crucial sales quarter? One way to gauge that is by checking out the top product searches on Amazon.
Research firm Hitwise Custom Analysis does just that on a somewhat regular basis.
Ahead of the weekend, the company published the top 10 product searches on Amazon as well as the top 10 performing product pages. Beyond just the actual rankings, though, Hitwise has weekly data that can track how those searches and product pages are trending—the company offers up week-over-week rank changes, similar to a Billboard list that shows how a particular song has moved up or down the charts from week to week.
Perhaps as expected, tech products—gaming consoles in particular—have dominated both the top searches and top performing product pages on the e-commerce site. Nine of the 10 product searches on Amazon were tech-related, with the only non-tech item being Christmas decorations.
The biggest mover on the list was the Xbox One X, which was released a little over a week ago. And, like we see every year around this time, some of the mainstays continue to rank high around the holidays, including laptops, headphones, tablets, and TVs.
According to Hitwise, while product searches are of interest, actual product page visits can often be a more important indicator of purchase intent. In the case of product page performance, the user actually clicked through to a particular product in order to get more information on product specs and customer reviews, and it’s possible that they even purchased the item.
Again, tech products dominated the list, taking up eight of the 10 spots. Interestingly, d-CON mousetraps made the top-five, and were actually ranked the week before as well (Hitwise said searches for mouse traps have more than doubled since June, and are currently at a three-year high… gross).
You’ll note that at the top of both lists (in some form) was the Nintendo Switch, a product that has been a very hot item for the past few months. Also, Amazon products are peppered throughout each list, which isn’t surprising given the search results are pulled from Amazon itself. Still, it shows a growing interest in connected home products and voice activated speakers in general.