Customer Service Impacts Sales
In the early days, customer service was arguably a retailer’s top focus. Today, offering the latest technology and being the first to debut the hottest product and accessory have become top priorities for most retailers. While that’s important, it often seems that good old-fashioned customer service has become an afterthought. Maybe it’s time to rethink our priorities.
According to a recent Forrester report, The Business Impact of Customer Experience, customer experience impacts customer loyalty, which impacts revenue. Other reports cite that enhanced customer service increases sales.With that in mind, let’s look at four customer service elements that impact retail sales: interactions during the sale, meeting customer needs, capitalizing on customer feedback, and pricing.
Interactions during the sale