Consumerscope: The Future Already Happened
People must know that I can’t predict the future, but that doesn’t stop them from constantly asking me what I think the next big thing will be. I typically offer two replies: one sardonic, the other serious. First, I’ll joke that if I knew what was coming, I wouldn’t be an analyst, I’d be a billionaire. The real answer is that while none of us can easily predict which device or development might shake up the CE industry next, there are many ways to gain a competitive advantage.
With the state of the economy still tenuous and consumer confidence and spending an ongoing concern, reliable numbers and actionable insights are more critical than ever. This is where CEA comes in. By using our manufacturer shipment data (CE MarketMetrics) and semi-annual industry forecasts, combined with robust consumer research and econometric analysis, we are uniquely equipped to explain and interpret the state of CE. Having just completed our summer forecast we can confirm that CE remains a healthy and vital industry. Total revenues in 2012 should climb to over $206 billion, a better than expected increase of 5.7% from last year’s total of $195 billion.
It can’t be ignored that this industry growth is almost entirely due to sales of mobile connected devices. In a development that reveals as much about where we’re going as it does about where we are, connectivity and portability have evolved from being buzzwords to requirements of relevance. Unshackled from a plugged-in experience, consumers have quickly adapted to—and now insist on—connecting to and controlling content anytime, anywhere.