Consumerscope: The Future Already Happened
Adapt, educate, assimilate
People must know that I can’t predict the future, but that doesn’t stop them from constantly asking me what I think the next big thing will be. I typically offer two replies: one sardonic, the other serious. First, I’ll joke that if I knew what was coming, I wouldn’t be an analyst, I’d be a billionaire. The real answer is that while none of us can easily predict which device or development might shake up the CE industry next, there are many ways to gain a competitive advantage.