The Future of Content in the Car
The compelling content of the future for the car is not multimedia. It’s not music delivery or streaming music apps. It’s not digital audio storage in the cloud or on portable devices. It’s not movies on demand. It’s not even on-the-go social media and checking in everywhere. All that kind of content and engagement is accessible, almost ubiquitously, anytime you want it today. It’s here now. Listen to this, watch that, tag it, like it, hashtag it, share it with the rest of the world. It’s exhausting, already. Plus, someone still has to pay attention and drive. Have we forgotten about that part?