The State of Tablets, Through the Holidays and Beyond
Without a doubt, tablets have changed the computing landscape. They’ve been around for about 10 years—with Microsoft first introducing the concept in 2001—but it really wasn’t until 2010 when Apple introduced the iPad that tablets started to gain traction in the marketplace. Since then, manufacturers have introduced a number of models.
Consumers’ Computing Portfolio
As the tablet market expands, the CE industry is looking to understand the implications on the three other computing platforms—desktops, laptops and netbooks. Are consumers choosing tablets over these more traditional computing platforms or simply expanding their computing repertoire? Let’s first take a look at current adoption rates across computing platforms.
According to a recent report, CEA’s Consumer Outlook on Tablets, about three in every four online U.S. adults owns a desktop or laptop computer. Netbook and tablet ownership among online U.S. adults lags behind at 15 percent and 14 percent, respectively.