Thursday in CE: Jim Beam has a Smart Decanter that Pours Whiskey on Command
This is the news that matters. Though it’s established itself as a pretty well-known brand of whiskey—they’ve been in business from something like 220 years—Jim Beam appears to be making a leap into the tech world. Available now and shipping in time for the holidays, the company’s “smart” decanter, simply called JIM, does exactly what it’s built to do. Pour whiskey.
It should be noted that Jim Beam has a history of poking fun at the tech industry by launching tongue-in-cheek products that are real products, but serve more of a brand marketing purpose than actually being useful everyday whiskey products. (See: “Apple” branded shot glasses from last year that were designed like a watch, a clear shot at the Apple Watch.)
JIM, however, does appear to be a real product. According to the promotional video, the smart decanter costs $34.90 (more than a bottle of Jim Beam). It’s not clear what the actual “smart” functionality will be, but Jim Beam does note that it will have “voice command capabilities” and the product will have functioning 3G, though they said it will expire after six months. At that point, JIM turns back into a regular whiskey decanter.
Oh, and you’ll get to hear sweet nothings voiced by 7th generation Master Distiller Fred Noe.
Shoutout to @PioneerUSA for hooking us up with their D Series speakers, a D Series sub, an amp, and the MVH 2300NEX head unit to review for #UNBOXED. And thanks to @soundoftristate for intalling it all. Check it out: https://t.co/HdxIYgmiFs
— Dealerscope (@Dealerscope) November 30, 2017
Pioneer Electronics hooked us up for a recent UNBOXED review. For a little while now, the company has run a campaign that focuses on convincing drivers that they should up upgrade their car rather than breaking up with it. There are plenty of lemons on the road that are missing out on some of the great in-car sound technology out there today. Rather than trading in all of those cars, Pioneer has a number of different sound packages out there that can bring those hunky pieces of scrap metal a little closer to the 21st century.
Our review took a look at their D Series speakers and subwoofer, the MVH 2300NEX head unit, and their Class D amplifier.