SOUL Electronics said Tuesday that New York Jets quarterback
Tim Tebow has been named a brand ambassador. Tebow will appear in the company's "Soul of Greatness" campaign and become a development partner for SOUL products.
"Tebow is a perfect role model for our SOUL of Greatness campaign and our company," Len Davi, CMO of SOUL Electronics, said as part of the announcement. "He is a relatable, hardworking overachiever who exemplifies true greatness and integrity on and off the football field."
Other athletes in the SOUL stable include Olympic runner Usain Bolt, NBA star Dwight Howard and soccer superstar Cesc Fabregas.
