Tivoli Audio Brings Colors, Textures to NetWorksMay 28, 2009 By Nancy Klosek
In a design strategy move true to its Italian-inspired name, Tivoli Audio has partnered with renowned Italian furniture designer Giulio Cappellini, bringing Cappellini’s Fall 2009 line colors to Tivoli’s NetWorks Internet radio global audio system.
The colors are also coming to the product with which Tivoli’s own brand was launched in 2000: the Model One table radio. NetWorks’ original cherry, walnut and Wenge finishes, introduced at the product debut a year ago, remain in the line.
Tom DeVesto, founder and CEO of Tivoli, said models with the nine-layer hand-lacquered finishes, available in acid green, chestnut brown and china blue, will start shipping within the next 90 days. Cappellini, like Tivoli, he said, “believes in creating products that are ‘long sellers’ that will stand the test of time.”
They will be joined on the market by a selection of NetWorks systems that feature the patterned-wood finishes labeled Zebra, Chisel, Lines and V-Stripes (the Texture Collection) and by additional designer color choices that include grass green, stone grey, ocean blue, carmine red, midnight black and frost white (the Color Collection). These models are the result of collaboration with Italian designer Ilaria Marelli, he said.
The new finishes add under a $100 premium to the pricing, DeVesto added.
Besides the new array of colors and finishes, the NetWorks system has benefited over the last year by a series of performance upgrades that are in the newer products but have also been executed over the Internet on models already in use. These enhancements include AAC playback capability for music players, alarm setting improvements, and improved FM auto seek functionality, with additional enhancements on the way this year and next. The system is supported by www.tivoliportal.com, a site offering live tech support and a way for listeners to add radio stations and interact with other NetWorks owners.
DeVesto said that when he brought out NetWorks a year ago, he had “realistic expectations” for sales, given the level of consumer understanding about Internet radio, a “potentially attractive market” that he described as “still in its very early stages.”
He added, “We’re happy with sales so far, and we realize that the simpler and more attractive we make them, the easier the sale. People who already have them wouldn’t give them up for anything.”