The partnership, which begins this month and will continue through 2010, will also include new "Innovative Play of the Week" and "innovative Play of the Year" contests, sponsored by Toshiba, which is tied to prize packages including both Toshiba products and a trip to ESPN's studios.
"We have chosen the ideal partner in ESPN as both our companies are leaders and innovators in our respective categories," Toshiba America's CEO, Yoshihide Fujii, said as part of the announcement. "This multimedia ad campaign is designed to resonate with consumers who are passionate about sports and are looking for the ultimate television or laptop viewing experience."
Companies Mentioned:
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