Truax Joins Peerless-AV

Peerless-AV this week announced that it has added industry veteran Hal Truax as its managing director of retail sales. Truax comes to the company from Current Audio, and before that he spent seven years with OmniMount.

Truax will work on Peerless’ new retail program, meant to “match the purchasing habits and preferred price points of each retailer’s customer base,” the company said.

“Hal’s experience spans every side of the A/V business, including installer, integrator, buyer and manufacturer. He understands what consumers want, how to assemble a program tailored to each retailer, and how to support stores’ merchandising needs – whether warehouse clubs or big box, specialty or regional retailers,” John Potts, President of Peerless-AV, said in a statement.

“We expect him to play a central role in increasing our retail penetration in the U.S.”

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