We’ve done all of the rumor mining, analysis, and complaining about potential $1,000 iPhones that we’ve been able to muster in the run up to today, September 12, 2017. Now, we get to sit back, furiously type notes, and push out even more content while Apple CEO Tim Cook takes the stage for the company’s annual September event.
So, here’s a quick rundown of everything you need to know about today’s event, how to watch it, and what to expect.
A Brief Agenda
- When: TODAY! It all kicks off at 10 a.m. Pacific, 1 p.m. East Coast.
- Where: This will be the first Apple keynote to take place in the brand-spanking-new Steve Jobs (R.I.P.) Theater just outside of the brand-spanking-new spaceship campus.
- How to Watch: Apple has a homepage set up for the event. But in order to stream it live you’ll need to be an iPhone, iPad, or Mac user running the Safari browser; Apple TV owners (2nd, 3rd, and 4th gen only) can view the event from the Apple Events channel; and Windows 10 PC owners can watch from the Edge browser. Plenty of consumer sites (The Verge, CNET, and others) will be on hand live blogging the event, so be sure to check those out as well.
The Big Announcements
It won’t come first, but the big shebang is going to be the launch of the iPhone X—Apple’s special edition iPhone developed in conjunction with the 10th anniversary of the launch of the first phone. Some of the major features that have been reported on through leaked details (over and over and over again) include facial recognition technology, an OLED display that stretches the length of the device, the demise of the home button, and more. This is the phone that’s expected to break the $1,000 barrier that smartphones have yet to surpass.
A second major announcement that’s expected is the launch of an LTE-enabled Apple Watch. The Series 3 device will reportedly be able to connect to a wireless network without the need of the user’s phone. So, if you go for a quick run with your Apple Watch on but you forgot your phone at home, you’ll still be able to get those untimely work emails and texts from Mom while you’re working out.
Also look out for a major Apple TV update with 4K streaming capabilities, two regular iPhone upgrades, more details about iOS 11, an update on the HomePod perhaps, and maybe a minor AirPods update as well.